The conference program New media - new possibilities 2014


March 21, 2014

Venue - Kyiv Radisson Blu Hotel (Yaroslaviv val, 22)

09:30 - 10:00          
10:00 - 10:15  Opening
10:15 - 11:00 Special guest (skype)

How do digital trends affect investment decisions in media?
Denis J. Adamovych, Director of digital marketing, LG Ad.., Russia

11:00 - 13:00 Section - New media audience/advertizing

(moderated by Vitalij Gorduzenko, IAB Research Center)

   Audience of online media resources
Oleksij Gorbachik, BSA

   Listeners of radio in the Internet
   Maryna Klochko,  GfK Ukraine

   Consumption of video content and advertising in social networks
   Maksym Savanevskij, Watcher

   What is the difference between the audience of web-portal and printed publications: the portrait of a reader
   Nataliya Bojko, PH «UMH»

   Acquisition of traditional media by new ones: forecasts
   Dmytro Lysytskij, Director of Internet holding UMH Digital
  13:00 - 13:30       
    Coffee & Snacks  

  13:30 - 15:30  
  Section New media convergence

(moderated by Lesya Ganzha, Portal of Editors)
   Secrets of a multimedia studio
   Yurij Sugak, «34 Channel» and TV Channel «Donbas»

   Joint projects: cooperation of the site and a regional TV channel
   Dmytro Dobrodomov, TV Channel ZIK,  Project «Our money»
  Journalism of data: information graphics and  interactive visualization on the replacement of the text
  Anatolij Bondarenko,

   New and convergent media in crisis situations
   Vadym Denysenko, Espresso.TV 
   Andrij Kulykov,  


  15:30 - 16:00     
Coffee & Snacks  
  16:00 - 17:30 
Section - New media business

(moderated by Tetyana Lebedyeva,

   Digital distribution: relationship between content producers and channels of distribution
   Kateryna Venzhyk, Delo.UA

   Integrated companies BTL, PR Digital – coordination of communication in different media
   Artem Samoilov,  TAVR Media

   Advertising campaign with 0 budget
  Dmytro Tereshkov, Radio PURE

  Youtube-Marketing for business
  Anna Khrystyuk,  Adlabs-Ukraine



Our Partners



Independent Association of radio broadcasters

Sponsored by

Detector Media SIDA Usaid Internews Ukraine

TV partner

ZIK Channel




Media partners

Gurt Mediasat